May 2017

31 May 17

salon international

Book your ticktes now!

Join Salon International 14 - 16 October 2017 at ExCel London.

Use the promo code SLE2 for a chance to win £250 to spend at the show!

31 May 17

HAIR: The International Creative Team led by Mark Hayes – UK
Collection: Underpass
Ph: Benjamin Vnuk
Make-up: Daniel Koleric
Styling: Lucie Perrier

hair-collections

30 May 17

Hair: Vog Coiffure – France
Ph: Thibaut de Saint Chamas
Make-up : Vesna Peborde
Stylisme: Tania Zekkout

hair-collections

30 May 17

globelife

Around 83 % of consumers purchase gift-wrapped cosmetics spontaneously at the point-of-sale and 43 % treat themselves occasionally to appealingly packaged products. These are the main results of a new consumer poll on sales-promotion activities for cosmetic products. 1,000 people aged 16 to 70 provided information about their behaviour when it comes to buying gift-wrapped cosmetics for the study commissioned by German packaging and POS supplier STI.

According to STI, one in two purchases of gift-wrapped cosmetics is made shortly before a birthday. Other important purchasing reasons mentioned by the respondents include seasonal occasions, such as Mother’s Day, Valentine’s Day, Easter and Christmas. 10 % of consumers also say they like to give cosmetics as a token of thanks.

>The study shows clearly that over half of all consumers have no specific idea of what constitutes a suitable gift. Instead, they hope to gain inspiration in the shop and then make a spontaneous purchase. According to STI, two thirds of respondents do not take their decision until reaching the point of sale – if the packaging appeals there, then the product is very likely to land in the basket.

Prof Christoph Melchers, Professor for Business Psychology at Business School Berlin, and his team identified six reasons for giving cosmetics. In the first place, a gift should be a source of pleasure and enthusiasm and thus, secondly, reinforce or, thirdly, revitalise the relationship between the giver and the recipient. Fourthly, the right packaging design enables the giver to use ritual opportunities and gives him or her, fifthly, a guarantee of success. To this end, the packaging – and this is the sixth reason – must underscore the content and occasion for giving the gift.

29 May 17

douglas

Il rivenditore tedesco di bellezza Douglas ha fatto un passo significativo per espandere ulteriormente la sua forte posizione a livello internazionale.

Il Gruppo ha annunciato di aver raggiunto un accordo per l'acquisizione di due principali catene italiane di bellezza e di profumeria - Limoni e La Gardenia, insieme come Leading Luxury Group (LLG) - da un gruppo di investitori guidati da un'impresa di private equity Orlando Italy Management. Limoni e La Gardenia hanno unito le forze nel 2013 e formano uno dei principali rivenditori di bellezza e profumeria in Italia. Con circa 500 negozi in tutte le regioni, essi costituiscono la più estesa rete di bellezza e profumeria in Italia. Douglas, che già gestisce 126 negozi nel paese, diventa così il primo giocatore nel settore della bellezza italiana.

All'inizio del 2016, il Gruppo ha annunciato un programma di investimenti di oltre 100 milioni di euro con l'obiettivo di ampliare l'impronta internazionale, ma anche di migliorare il marchio Douglas e di incrementare le capacità di omni-canale.




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